Privacy Policy

Last updated: December 2025

SHOWyb (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website and services.

This policy is prepared in accordance with:

• UK General Data Protection Regulation (UK GDPR),
• Data Protection Act 2018,
• Privacy and Electronic Communications Regulations 2003 (PECR),
• and, where applicable, EU GDPR.

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1. Data Controller

The data controller responsible for your personal data is:

SHOWyb – Marketing Agency
Legal form: Sole trader (individual entrepreneur)
Address:
91 Dickson’s Wood
Craigavon
BT65 5FA
Northern Ireland, United Kingdom

Email (data protection contact): showybmarketing@gmail.com

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2. Scope of This Policy

This Privacy Policy applies to:

• our website,
• our marketing and consultancy services,
• our contact forms,
• communications conducted via email, phone, or online tools.

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3. What Personal Data We Collect

We may collect and process the following categories of personal data:

a) Data you provide directly

• First and last name
• Email address
• Phone number
• Postal address
• Company name and business details

b) Technical and usage data

• IP address
• Browser type and device information
• Pages visited and interaction data
• Cookies and similar tracking technologies

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4. How We Collect Personal Data

We collect data:

• when you fill in a contact form,
• when you contact us via email or phone,
• when you use our website,
• automatically through cookies and analytics tools.

Providing personal data is voluntary, but failure to do so may prevent us from responding to inquiries or providing services.

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5. Purposes and Legal Basis for Processing

We process personal data for the following purposes:

Purpose	Legal Basis
Responding to inquiries	Legitimate interest
Providing marketing services	Contractual necessity
Website analytics and improvement	Legitimate interest
Marketing communications	Consent
Legal and regulatory compliance	Legal obligation

We do not sell personal data.

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6. Marketing Communications

We may contact you via:

• email,
• phone,
• messaging platforms,

only where legally permitted.

You may withdraw your consent at any time by:

• clicking an unsubscribe link,
• or contacting us directly at showybmarketing@gmail.com.

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7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies, including:

• Google Analytics (GA4)
• Facebook / Meta Pixel
• TikTok Pixel
• CRM and analytics tools (e.g. HubSpot, Zoho)

Cookies are used to:

• analyze website traffic,
• improve user experience,
• measure marketing effectiveness.

You can control or disable cookies through your browser settings or cookie consent tools.

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8. Data Sharing and Third Parties

We may share personal data with trusted third-party service providers, including:

• analytics providers,
• CRM systems,
• marketing platforms.

These providers process data on our behalf under contractual data protection obligations.

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9. International Data Transfers

Some service providers (e.g. Google, Meta, TikTok) may process data outside the UK or EU.

Where this occurs, we ensure appropriate safeguards are in place, such as:

• adequacy decisions,
• standard contractual clauses (SCCs),
• or equivalent legal mechanisms.

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10. Automated Decision-Making and Profiling

SHOWyb does not use automated decision-making or profiling that produces legal or significant effects on users.

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11. Data Retention

We retain personal data:

• for the duration necessary to fulfill the purpose for which it was collected,
• for the duration of our business relationship,
• and thereafter as required by applicable law.

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12. Your Data Protection Rights

You have the right to:

• access your personal data,
• rectify inaccurate data,
• request erasure (“right to be forgotten”),
• restrict processing,
• object to processing,
• withdraw consent at any time,
• lodge a complaint with a supervisory authority.

Requests can be sent to: showybmarketing@gmail.com

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13. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse.

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14. Links to External Websites

Our website may contain links to third-party websites.
We are not responsible for their privacy practices.

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15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
The latest version will always be published on our website.